See Emily at Sears

When you go into any Sears store and go to the hardawre department, you’re likely to see a small display of newsletters aimed at kids. The newsletter is called “Woody’s Workshop” magazine. In it you’ll find, among other things, a cartoon of a project that kids can build with their parents. When we started this magazine for Sears 10+ years ago, Ian and Emily were small kids. If you look at the characters in the cartoon, you’ll see that Woody and Sandy are really Ian and Emily. So Emily lives on – in yet another place. In fact 500,000 other places every two months. nShe still gets to make fun of her brother and still gets her hands dirty with projects. It’s heartwarming to me to be able to bring her to life and share her with everyone